Total @ the movies!

Total @ the movies!

Total Belgium

We build a movie quiz that integrated film references in an Total fuel station environment to maximize awareness around their cinema promotions.

The results

Over 10,000 people participated in the quiz!

The challenge

How to combine two totally different environments?

Total made a promotional deal with major Belgian movie theaters, when people fuel at Total they benefit of a 27% price reduction to see the latest blockbusters in theaters. The challenge was combining two totally different worlds, which we successfully realized with our selection of movie references.

The solution

Spot the movie!

We created a social campaign with call to action to win one year of free cinema tickets through a movie quiz contest. We hide different automotive and other movie references within a Total fuel station setting to combine both worlds. Within the process of the quiz they were informed about the promotional 'Total at the Movies' action.