Eugénie Schijf joins Isobar Belgium
Eugénie Schijf has joined Isobar Belgium as Account Director, reinforcing the client team lead by Sandrine Parmentier.
Originally from the Netherlands; Eugénie is a media psychologist - with a knack for consumer and brand dynamics. Currently settled in Ghent, after a decade abroad where she worked in account management, consumer insights and brand strategy. Her past experience includes the repositioning of Shutterstock and large media pitches for MEC / Wavemaker in New York. Eugénie then setup social media monitoring services for MEC Amsterdam and developed key NPD insights at InSites Consulting, using innovative online research techniques.
With extensive experience in retail, FMCG (incl. beverages) – she will be mainly working on AB InBev. If you want to know more about Eugénie, do not hesitate to contact her. In the meantime, you can read here below her thoughts on a series of topics we hold dear at the agency:
What’s the worst commercial you’ve recently seen? Why is it so bad?
Unibet’s World Cup TVC. From a creative POV it’s pretty solid – however, from an ethical POV, I don’t feel comfortable with the tagline “Everybody likes to bet. Only real players put up money” – towards an audience that is highly susceptible to identifying themselves with real (football) players.
What will finally break the Internet?
Presumably a meme combining Grumpy cat, a Kardashian and Trump. Or Trump literally breaking the internet himself.
If you could know the absolute and total truth to one question, what question would you ask?
On a philosophical level: What is real and what is just our perception of reality? Does every person live in their own personal reality…..? Heavily inspired on Yanny/Laurel and White-Gold/Black-Blue dress conundrums.
On a more practical level: Where does the other sock disappear to, really?
That wasn’t one question, was it?
What’s the most useless talent you have?
Riding a bicycle with no hands at high speed (it’s in the Dutch genes).
What’s the most interesting thing you’ve read or seen this week?
A book I picked up called "Steam, Play and Learn" – on creative playing and encouraging problem-solving for kids. Full of good ideas to keep the little ones occupied instead of plonking them in front of the TV.
What’s your geekiest accomplishment?
I currently hold the record in my own home for the very retro electronic game “Simon”. If you don’t know it, you were probably not a kid in the 80’s. It involves flashing lights and loud beeps and requires a considerate amount of concentration and coordination. They recently introduced a 2.0 version and it’s quite addictive.