AUSTRALIA

Mike Fraser

Executive Design Director, Isobar Australia

Mike Fraser
Today Mike is the Executive Design Director, running Isobar’s design team across Australia.

Mike is absolutely obsessed with Design, and believes that to make truly unique and effective work in digital you need to harness the power of Brand & People. Simple.

He has been part of the Isobar team for over 8 years, working in Sydney as Creative Director for the first 4 years but now calls Melbourne home. In his time, he has made a huge impact on clients like David Jones, Jetstar, ANZ and Cadbury with his in-depth knowledge of technology and brand married up with human insights.

Currently leading a team of 35 designers across lifestyle, fashion and technology with an overarching philosophy: Beautifully simple work lives in the details – make Brands more valuable to people.

Outside of work, he’s causing trouble in the sunshine with his daughter Gracie Joy.

Currently leading a team of 35 designers across lifestyle, fashion and technology with an overarching philosophy: Beautifully simple work lives in the details – make Brands more valuable to people.