Repositioning the brand

Repositioning the brand


Repositioning and new brand appearance for NOVOMATIC, a leading global player in gaming technology.

The results

Strategic and visual overhaul of NOVOMATIC’s overall look and feel.

The challenge

Image upgrade and new strategic orientation for the brand

NOVOMATIC’s recognition and image are to be raised, both nationally and internationally. Their importance as a leading global technology company must be reinforced in the minds of stakeholders. Company communication must be given a standard and systematic look.

The solution

Presentation as a leading technology company – with the LOGO as seal of approval

We presented NOVOMATIC’s claim to technological leadership by literally presenting it in the proper light: with the Short Brand, the NOVOMATIC-N as seal of approval, visually highlighted within the brand world. A new tonality in communication: clarity, brightness, transparency and friendliness. On this basis, all means of communication, from the CI/CD to the website, underwent a relaunch.