From the Roll: A Short-Story On Toilet Paper Rolls
Sell-out of the rolls, increased consumer‘s reactions.
Secure secondary display, increase sales
We wanted to create a promotion that would secure a secondary display in business and increase sales of Zewa toilet paper – without price-off, on-pack or other customary mechanics; a promotion offering an additional value for the consumer.
We offered something that never goes amiss at the restrooms: reading matter
We wrote a short-story and distributed it on several rolls of toilet paper: ideal for collectors and barters. The story: A day in Berger’s life, who is entirely „from the roll.“ First off, he loses his wallet. He manages to recover it, and with it the love of his life. Readers were able to skim through the story on the Zewa website.