The task: An image campaign for Lebenshilfe Vienna, the biggest organisation for intellectually disabled people in Austria. We made it so much better …
10 times as many new volunteers than in the previous year, 3 new sponsors
Making people aware of Lebenshilfe AND explaining how easy it is to help
The campaign was designed to increase the recognition value and likability of Lebenshilfe. We used this task to acquire new volunteers and partners the organisation urgently needs. We also wanted to portray how easy it is to get involved in Lebenshilfe.
Supporting Lebenshilfe? As easy as the easiest things in life!
We created themes with such emotionally charged slogans as “Do you know how to drink coffee?"and “Do you know how to go to the cinema?”. Because it’s these kinds of activities that Lebenshilfe needs volunteers for. The call-to-action, “machs-mit-uns.at”, takes you to the website (which is overseen by isobar, as is all the communication), where you can sign up for these activities. Clemens Haipl and Gerald Votava, two ORF stars, have provided us with testimonials.