Isobar wins Volkswagen Slovakia Internal Creative Brief
Isobar has won a Volkswagen Slovakia advertising brief, adding to its roster of automotive accounts.
The agency will lead the strategy, creative and delivery of Volkswagen Slovakia internal communications, employer branding and corporate social responsibility projects, as well as other communication activities for all production sites of Volkswagen Slovakia.
With more than 12,300 employees, the automobile producer represents one of the largest employers in Slovakia. It generates around 10 percent of the gross domestic product, and is the country’s largest exporter with production facilities in Bratislava, Martin, Stupava and Košice.
Helmut Kosa, CEO of Isobar Austria, said, “We are delighted to enter into a new partnership with Volkswagen Slovakia. As specialists in branding, we will work with Volkswagen to support the company with positioning, for communications both internally and externally. As a stable business and an attractive employer, we are excited to help the company build on its strengths as it moves in to the future.”