Bernhard Jakšik from Vienna went through a classic graphic design school, and after his education at the Werbeakademie (advertising academy) he worked as a freelancer for several years. In 2007 he left the creative industry for a short time to make social involvement at the Sozialtherapeutische Lebens- und Arbeitsgemeinschaft (Social Therapeutic Living and Working Community) in Mauer taking care of handicapped people into his career. After Jakšik went back into the creative industry, he got a job at isobar, an advertising agency in Vienna, in 2018, where he most recently held the position of Art Director before his promotion to Head of Creation.