Forrester Research names Isobar a leader for digital experience
Forrester Research has placed Isobar as a Leader in “The Forrester Wave™: Digital Experience Service Providers, Q4 2015.” The report evaluated 11 digital-experience service providers across 31 criteria that represent the vendors’ current offering, strategy, and market presence, with Isobar positioned as having the highest score for the current offering category.
Showcasing the diversity, creativity & confidence of Africa
Guinness has long been an iconic brand in Africa, but Africa as we know it is changing. The youth are switched on; changing their governments and changing their lives. They are the renaissance generation that Guinness needs to connect with.
Change the way young Africans see Guinness
Our challenge was to introduce this new generation of Africans to the characteristics and values they have in common with Guinness and become a vanguard of African youth culture. It was time to celebrate the generation and their beer of choice; to tap into the confidence, restlessness and imagination bubbling up all over the continent.
Igniting a cultural movement
Using the simple mantra Made of Black, we chose 22 influential Africans to tell us what they’re made of & then flipped the question to the public using every channel possible. Sharing these ideas on madeofblack.com, we finally brought Black Hour to MTV & showcased the best of our user-generated content during a first-ever, two-hour continent-wide takeover.
Social Engagements across Channels
Explore The Night with Smirnoff
Smirnoff Ice Double Black with Guarana encourages consumers to Explore The Night, to live adventure and find unpredictable and unplanned journeys. It stands for the endless possibilities that a night holds – and the opportunity to create truly epic memories.
Merge the physical and digital into a unique experience
How do we create an immersive experience that transcends digital platforms into real-world touch points and enables users to truly ‘Explore the Night’?
Embracing endless nights with a one-of-a-kind cab service
To help consumers physically explore the endless possibilities of the night, we created the Explore The Night app to hail a Smirnoff Ice Double Black with Guarana cab and take users in Jozi, Durbs and Cape Town wherever they wanted to go. The integrated Heat Map crowdsourced the opinions of partygoers to create a guide to the hottest parties in town, while our mobilised social media team were on the ground, creating content on-the-fly, suggesting hotspots and taking snaps of every unforgettable night with Smirnoff.
App downloads and a 2000% increase in Twitter followers.
Tusker Project Fame - Africa’s answer to Idols
Engage, entertain and reward the Tusker Project Fame audience
Tusker Project Fame, was facing the ever increasing problem of consumers having seen it all before. We needed to create a fresh new way for our audience to actively influence and participate in the show!
We gave the decision making power to viewers on tusker.mobi
We partnered with Tusker Lager, Kenya’s favourite beer, to create the most interactive and engaging online experience amongst all reality TV shows in Africa. Tusker.mobi allowed the audience to judge, mentor, produce and actively control the story and ultimately play a crucial role in deciding who would take the Tusker Project Fame title.
registered users who viewed tusker.mobi over 2 million times
10 000 take back the streets on Human Rights Day
21 March 2012 will go down in history books as the day 10 000 took to the streets as one for Run Jozi – Nike’s first 10km race on the African continent.
The number of young recreational runners is on a decline
We needed to recruit runners in and around Johannesburg who seldom set foot in the inner city, let alone run it! We challenged our runners to take back their streets!
Take back the streets!
We planned and executed a race in the so-called crime capital of the world on a scale never before attempted; the eager runners were able to sign up for Run Jozi on their native platforms.To ensure wide reach, a decentralised digital approach was adopted across Facebook, Twitter, an event microsite, and YouTube — with mailers and SMS used to maximum effect.
registered runners within 1 week and a total of R10million in earned PR