Tusker Project Fame - Africa’s answer to Idols
Engage, entertain and reward the Tusker Project Fame audience
Tusker Project Fame, was facing the ever increasing problem of consumers having seen it all before. We needed to create a fresh new way for our audience to actively influence and participate in the show!
We gave the decision making power to viewers on tusker.mobi
We partnered with Tusker Lager, Kenya’s favourite beer, to create the most interactive and engaging online experience amongst all reality TV shows in Africa. Tusker.mobi allowed the audience to judge, mentor, produce and actively control the story and ultimately play a crucial role in deciding who would take the Tusker Project Fame title.
registered users who viewed tusker.mobi over 2 million times
10 000 take back the streets on Human Rights Day
21 March 2012 will go down in history books as the day 10 000 took to the streets as one for Run Jozi – Nike’s first 10km race on the African continent.
The number of young recreational runners is on a decline
We needed to recruit runners in and around Johannesburg who seldom set foot in the inner city, let alone run it! We challenged our runners to take back their streets!
Take back the streets!
We planned and executed a race in the so-called crime capital of the world on a scale never before attempted; the eager runners were able to sign up for Run Jozi on their native platforms.To ensure wide reach, a decentralised digital approach was adopted across Facebook, Twitter, an event microsite, and YouTube — with mailers and SMS used to maximum effect.
registered runners within 1 week and a total of R10million in earned PR
Lighting up your city like never before
A truly interactive campaign highly fueled by social media interaction, linking the physical world with the digital.
Launch the new flavour range to a technically savvy consumer
Red Bull wanted to expand their product range to give "wings for every taste". And so the Red Bull Special Editions were born. Three exciting new flavours: Cranberry, Lime and Blueberry, with the same energising effect as the original. Our challenge was to launch Red Bull's new flavour range to a technically savvy consumer by driving trial and creating hype and awareness.
Utilise the existing rivalry between our three major cities
By putting these rivalries to use, we promised to light up our consumers' cities like never before. We issued a challenge - consumers had to tweet the #hashtag representing their city. Each tweet supercharged a virtual 'energy cell' and the fastest city to fill up its cell got lit up first in an epic fireworks display, launching the new Cranberry, Lime and Blueberry Special Editions into the stratosphere.
unique views on our site with over 6700 tweets and R1.5 mil in earned media
Be in the Moment with Cell C
Make a real connection between Cell C and a younger audience
Cell C’s new package, Be Now, is aimed at a younger audience, namely school-leavers, university students and first time job seekers. We needed to tap into the sense of adventure that comes with new beginnings to create some compelling content that spoke the language of our consumers on the platforms that they trust the most.
Sell without selling out
To trigger hype around Cell C’s new offering, we created a TV spot starring real young South Africans who are making a mark in their field. Our characters included a fashion designer, skateboarder, surfer and a photographer. Five mini-documentaries about the characters were published on a microsite to accompany the TV spot.
film views (50% on mobile devices). 240k unique views on retail message.
Isobar cited among 10 most significant innovation agencies by Forrester
In the Forrester Research, Inc., report, The Forrester Wave™: Innovation Agencies, Q4 2014, Isobar was identified as one of the 10 most significant innovation agencies. According to the report, our worldwide reach makes Isobar "a good partner for brands that need to scale digital experience development globally." Forrester also stated that they "like this firm's web and app design, advertising business strategy, and product development experience."