Back on the 21st of March 2015, we enlisted the help of the team behind the game-changing SA music documentary The Future Sounds of Mzansi, Bushveld Labs and other collaborators from the digital advertising industry for a music-themed create session focusing on one specific question–What does the future of music in South Africa look like?
Future Sounds of Mzansi focuses on South Africa’s musical landscape, dominated by electronic music, and was created by internationally acclaimed artist Spoek Mathambo, who co-directed with Lebogang Rasethaba of Egg Films. Their knowledge of music culture was integral to our event and helped the teams come up with some incredible ideas. The objective of the event was to create prototypes that imagined how we will make, consume, and experience music in future Mzansi.
The winning idea was a musical shoe conceptualised by the Mzansi team, including DJ Apple SAWC and nowlab creatives. Using open-source music files, a Nike AirMax was rigged with motion sensors allowing the wearer to influence tempo and rhythm etc. with movement in order to remix music in response to their world.
Another notable idea was the Wander app which provided users with a dynamic soundtrack to their journey by playing geo-tagged songs and sounds from specific locations in the city. The app used music to add dimension and meaning to exploration, mixing and subtly changing music to create an ever-evolving, unique experience.
As with any of our create sessions, the real magic lies in the fact that these events bring together an incredible variety of people with different skills to collaborate on new ideas. It’s with this diversity that we’re able to spark amazing ideas and that’s why a second Isobar nowlab Future Sounds Hack will take place in 2016…stay tuned!