Location: UK
Featured case study from Marvellous UK

adidas wanted to raise mass awareness of their London Marathon sponsorship while also inspiring and enabling people running to achieve their ‘impossible’. Our solution was to help runners overcome the impossible by bringing them closer to supporting friends and family during the race, while making adidas a crucial part of the conversation about the London Marathon.

We created an application that brought together RFID chips in runner's shoes and timings mats every 5k on the course, with an adidas run tracker app, where supporters could enter a runner number to get the latest info on that competitor's progress, send personalised messages of encouragement to large digital displays around the course that displayed as runners approached, and more beyond.

Awards: 2009 Cannes Bronze Media Lion; 2009 Media Week Grand Prix; 2009 Meribel Cyber Cristal; 2009 Meribel Media Cristal; 2009 Webby Award – Best use of GPS/Location Technology; 2009 D&D Award – Mobile Marketing; Silver – Best Location-based Advertising Technology; 2009 Econsultancy Innovation Awards – Innovation in Mobile Marketing