Location: UK
Featured case study from glue Isobar

This viral film, which spoofs Apple's iPhone ads, was created to celebrate the The Sun's 40th birthday and promote the paper to the online community. It was originally intended for the web only.

However, it netted 430,351 views online in only 19 days, and following the online success, Sun bosses decided to give it the star treatment by showing it during the ad break of the final of X-Factor – Britain's biggest TV show.