Location: USA
Featured case study from Isobar North America

To succeed in the age of the digitally empowered consumer, Nikon decided to refocus its brand—but they couldn't make it happen overnight. They would need help with formulating an online vision, developing a new brand strategy, and redesigning NikonUSA.com.

By identifying the distinct behavioral characteristics of Nikon's consumers, we were able to zoom in on four key consumer personas. Guided by deep insight into these personas, we transformed NikonUSA.com into a world where everyone—from the casual photographer to the dedicated professional—can find just what they're looking for on their own terms.

Awards: 2008 WebAwards, Photography Standard of Excellence; 2008 Stevie Awards, Best Product Information Web Site