Location: Brazil
Featured case study from AgênciaClick Isobar

To promote the Brazilian launch of Fiat's new sport Punto T-Jet, we created an unprecedented online/offline interactive game, where users are invited to compete in a web-based game against a real-world racing driver.

The campaign was kick-started on the TV show Big Brother, watched by 30 million Brazilians, where contestants were made to race one another. The audience were then challenged to compete themselves at t-racer.com with a chance to win a brand new Punto T-Jet.

Awards: 2009 London International Awards - Silver; 2009 Yahoo! Big Idea Chair – Purple Armchair; 2009 Wave Festival – 4 trophies; 2009 El Ojo - Silver