Location: China
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The challenge was to create an association between Coke and everyday meals, reinforcing how much enjoyment consumers can experience at the dining table when Coke is there to accompany the food.

By coordinating with the TVC shoot, we shot additional footage just for the web. The TVC featured some big name stars and from this we created a unique and exciting experience that allowed consumers to be part of the scene and show off to their friends.

Nearly 500 million page views, over 700,000 videos generated, the viral effect meant we reached more than 22 million consumers.

Awards: 2009 Click Awards: Grand Prix - Best Online Ad of the Year, 2 x Golds; 2009 Spikes Asia Awards: Bronze – Websites – Consumer Products, Bronze - Digital Tools - Best Use of Viral