VIETNAM

Strategic Digital Planner

Ho Chi Minh City

JOB RESPONSIBILITIES
1. Participate as a contributor to an interdisciplinary and collaborative team that includes experience designers, graphic designers, copywriters, technologists, business analysts and strategists, and project managers
2. Contribute to creative strategic thinking by researching and writing comprehensive creative briefs
3. Produce, analyze and deliver consumer insights based on primary or secondary research methods, and synthesize multiple data sources to find unique insights
4. Provide campaign tracking and insight development using social media planning tools
5. Produce and present actionable data in the form of compelling consumer, cultural, competitive, brand insights
6. Develop a robust understanding of client business challenges in order to deliver insights to help our teams meet client goals
7. Perform competitive analysis of brands, experiences and campaigns
8. Using analytics, work with account teams and experience strategy teams to identify new ideas and opportunities with existing clients

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Responsible for creating the digital communication strategy for marketing campaigns.