Campaign coincided with the Skyfall film release, to affirm mental leadership, build stronger brand loyalty and create consumer advocacy.
One seamless platform of engagement, to ensure that the audience’s experience from TVC, offline channels to online is connected and continuous.
Engagement between the Bond platform with CTC challenge and the audience:
- Interactive materials captured eye-balls and attracted people to engage with the brand
- Seeding and KOL influencers helped create a wave of virality to encourage people to try new experiences.
- Search/SEO optimized to ensure we reached a wider range of audience.