Introduced Mini Cooper to an extremely niche and high-end target audience within a short time-frame before the Vietnam Motor Show 2015 kicked off.
Generated traffic of 4,000 people to the campaign microsite in one week. Over 2,000 page views & more than 1,000 comments in the forum. Reached more than 20,000 fans on Facebook with 1,200 of them engaged. Saw a total 636 registered users which translated to 165 qualified sales leads.
We provided innovative interactive solutions at the show booth to attract consumers to engage with the product, in addition to engaging via various digital channels (media, Wi-Fi, seeding) – centralized in one responsive platform that is customised for multi-devices access. Here’s a sample o what we did: