Viet milk industry suffers from the legal constraint against advertising to mothers with babies under 2 years old, makes it hard to reach and collect accurate data of consumer profiles for execution of brand activation.
- Using a new innovation to reach targeted audience and save cost.
- Mothers were proven responsive and engaged to the marketing efforts.
73,833 mothers reached in a week in 5 different places via wifi marketing platform. 1,921 people signed up into brand platform. 70% acquisition cost per lead saved.
Finding the way to reach the right audiences.
Due to Vietnam's legal constraint against advertising to mothers with babies under 2 years-old, the milk industry suffers from collecting accurate data of consumer profiles for execution of brand activation.
Our innovation: Digital Activation on wifi marketing platform
The innovation of digital activation on wifi marketing platform has proven its advantages over the conventional way, which helps ABBOTT’s targeted samplings reach their right audiences – moms with children aged 3 to 6, as well as simplifying the user journey and increase ROI by minimize the labor cost.