Whipping into shape NBC’s convergent premium fitness brand
Radius marks an exciting evolution in the fitness industry as Isobar and NBC Universal make trainer-led workouts accessible to anyone, anywhere, any time by leveraging media platforms, technology and partnerships.
Help people meet fitness goals on their terms
Time-pressed fitness buffs can’t always get their workouts in, and unmotivated gym neophytes tend to drop out. To help all achieve and maintain well-being goals, we needed to create a world-class, digital-based fitness video solution viewable on any screen, any time, anywhere.
Create the first fully convergent, on-demand fitness media brand
Radius Fitness contains a growing library of exclusive workouts and other content created by an all-star roster of world-class trainers. Subscribers are matched with programs tailored to their goals, all viewable on-demand, on any device, at home and on the go. And a personalized dashboard allows users to track achievements and interact with trainers.
Radius Fitness is experiencing a week over week growth of nearly 10% since the initial launch
“This is an interesting concept, basically you tailor-make these workouts … so people can get the information they need. ”
“You don’t have to wait until January to infuse new life into your workout routine.”
“NBCUniversal's new on-demand fitness service, Radius, is the virtual trainer to rule them all…”
Giving Royal Caribbean International's four million annual guests the first day of their vacation back
We're helping Royal Caribbean revolutionize the cruise industry with an all-new cruise planning tool that says, no, to waiting in lines and, yes, to planning online.
Vacation time is precious. Let's allow our guests to make the most of it.
For many guests, the first day of a cruise is a busy time filled with waiting in lines to learn about and make reservations for activities and meals. Royal Caribbean wanted to streamline this aspect of the cruise planning experience. In keeping with their brand mantra, it needed to WOW their tech savvy and tech leary guests.
An intuitive tool that allows guests to avoid the lines by researching, planning and reserving online
Our Cruise Planner is a first for the cruise industry. Completely integrated with Royal Caribbean's existing backend systems, its responsive design empowers guests to explore an endless variety of onboard activities, dining options, shore excursions and more. Put simply, it helps guests get the absolute most of their cruise vacation.
increase in pre-cruise revenue year over year since we launched the new Cruise Planner
Isobar Greece launches in Athens
Leading digital agency becomes first Isobar in Greece. Previously known as ‘Mindworks’ and headquartered in Athens with a staff of over 55 professionals, the newly acquired agency will be integrated into Isobar and iProspect.
Isobar welcomes ‘Emerald’ to the network
Isobar has moved into the Vietnamese market after agreeing a stake in Emerald, a leading full service digital marketing agency in Vietnam. From today, the agency will be referred to as “Emerald – Linked by Isobar.” The acquisition grows Isobar’s presence in Asia Pacific, moving into the Vietnamese market for the first time.
Isobar cited among 10 most significant innovation agencies by Forrester
In the Forrester Research, Inc., report, The Forrester Wave™: Innovation Agencies, Q4 2014, Isobar was identified as one of the 10 most significant innovation agencies. According to the report, our worldwide reach makes Isobar "a good partner for brands that need to scale digital experience development globally." Forrester also stated that they "like this firm's web and app design, advertising business strategy, and product development experience."