Helping LEGO® extend its lead as the world’s #1 toy company.
We’re creating a wide variety of unique digital experiences that are as fun and inspiring as the amazing LEGO products they help promote.
Recruit, inspire and engage fans of LEGO with compelling digital experiences.
For LEGO, becoming the world’s largest toy company and one of the most powerful brands on Earth was no small task. Our focus is helping LEGO maintain their lead and grow their US business even further within an ultra-competitive and dynamically changing digital landscape.
Tell the amazing LEGO story across an ever-growing spectrum of digital platforms.
As the digital agency of record in the US, we work with LEGO marketing teams and their partners to develop hundreds of engaging and effective digital display units every year. We also strategize, ideate and build immersive site experiences that live on LEGO owned digital properties and with their preferred media partners.
Our work has helped LEGO achieve double-digit growth in US business over the past two years.
Virtual reality, like you’ve never experienced
We’ve been researching virtual reality for years and waiting for just the right time to tell a story that truly harnesses the potential of the technology. The launch of the new Chevrolet Colorado was that opportunity. So we created the most seamless and immersive virtual reality ever experienced.
Demonstrate the capabilities of the Colorado and take attention away from the competitors
The Chevrolet Colorado is just one player in a crowded market. We had to exhibit the full potential of a tough truck in a small space at the Bangkok International Motor Show, while some of the world’s most popular trucks try to do the same thing.
Send people to the other side of the planet for the ultimate off-road adventure
CoDriver: an unprecedented combination of 360-degree video, 3D game engine technology, surround sound, in-car vibration simulation and Oculus Rift. We created an action-packed adventure that played out in the New Zealand mountainside and give users the best experience possible of the Colorado’s features.
We created the next best thing to experiencing the awesome features of the Colorado and its off-road potential in real life
Making a bold and colorful statement with adidas StellaSport.
To support the brand launch and premiere collection from adidas StellaSport, we created an immersive experience that brought ‘performance pop’ outfits to life for action girls around the world.
Introduce the world to the adidas StellaSport brand.
Designed for the action girl (teenagers 17-19), the adidas StellaSport brand fuses bold and vibrant style with performance to create looks that stand-out whether in the gym or on city streets. The collection includes everything from kit bag essentials to standout statement silhouettes. The key goals were creating brand awareness and driving complete collection sell-though. The site was launched in 49 countries and 21 languages.
Create a fun and playful web experience that pops.
Through an immersive mobile and desktop experience, interactive video and vibrant content activate the StellaSport brand and SS15 collection in full 360°. To showcase the different looks, users can control the models as they move through an abstract urban playground inspired by the designs and graphics found in the collection.
First two weeks: 35K visitors /// Off-the-charts engagement /// Rock-bottom bounce rates /// Complete collection sell-through
Giving Royal Caribbean International's four million annual guests the first day of their vacation back
We're helping Royal Caribbean revolutionize the cruise industry with an all-new cruise planning tool that says, no, to waiting in lines and, yes, to planning online.
Vacation time is precious. Let's allow our guests to make the most of it.
For many guests, the first day of a cruise is a busy time filled with waiting in lines to learn about and make reservations for activities and meals. Royal Caribbean wanted to streamline this aspect of the cruise planning experience. In keeping with their brand mantra, it needed to WOW their tech savvy and tech leary guests.
An intuitive tool that allows guests to avoid the lines by researching, planning and reserving online
Our Cruise Planner is a first for the cruise industry. Completely integrated with Royal Caribbean's existing backend systems, its responsive design empowers guests to explore an endless variety of onboard activities, dining options, shore excursions and more. Put simply, it helps guests get the absolute most of their cruise vacation.
increase in pre-cruise revenue year over year since we launched the new Cruise Planner
Enabling America’s Airmen to do their job around the world
As the main web gateway for the Airmen, the Portal was falling behind the technology curve. Isobar was tasked with upgrading the Portal to meet all airmen’s needs—no matter location or bandwidth.
Support Airmen with easier, more secure access to information
Created over 10 years ago, the Air Force Portal is the single place for Airmen to securely receive communications, access information, and connect and collaborate with other Airmen. However, the old system had become cluttered, was difficult to navigate and didn’t support mobile access. Today’s Airmen were unable to do their job efficiently.
Enhance the Portal to empower the always on-the-go Airmen
Isobar refashioned the portal with a mobile-ready responsive web design optimized for low bandwidth network connections. Streamlined content and a more intuitive navigation boost usability while our updated design reflects current Air Force branding. To increase productivity, we implemented features that enabled user personalization and group workspaces.
Airmen served by the second largest U.S. government portal
“It will provide a more consistent user experience to forward operating bases as afforded to those stateside.”
“This new portal will definitely increase productivity while enhancing Airmen's personal and professional endeavors.”