Isobar integrates provocative insights and powerful marketing models to build enduring emotional connections between brands and customers
Copernicus Marketing, along with Forbes Consulting Group, have joined Isobar to form our new Marketing Intelligence Practice. We bring together emotional, behavioral and cognitive sciences to better understand consumers. Together with the creative energies of Isobar we inspire innovative strategies for a constantly evolving digital marketplace. The combination of insight and creativity are a combustible mix, producing strategies, which transform brands, companies and entire industries. The Sciences of Why…The Science of Success.
"For Marketing messages to penetrate the media cacophony, they must make it past consumers' perceptual filters."