Using proprietary research tools, and social listening and data platforms, our strategy teams do it all: brand strategy to business analytics, media strategy to user experience. We configure your Isobar team for your specific engagement. Whether we’re delivering a complete high-level, global brand strategy or simply defining the role for a particular platform in a local market, we start with how people, brands, and markets behave and interact. And we’re always informed by analysis of real-world data. Our goal is a single-minded, ownable narrative for your brand that will inspire creative, effective solutions.
Marketing Intelligence Practice
Copernicus Marketing, along with Forbes Consulting Group, have joined Isobar to form our new Marketing Intelligence Practice. We bring together emotional, behavioral and cognitive sciences to better understand consumers. Together with the creative energies of Isobar we inspire innovative strategies for a constantly evolving digital marketplace. The combination of insight and creativity are a combustible mix, producing strategies, which transform brands, companies and entire industries. The Sciences of Why…The Science of Success.Read more
“You will find key differences in agencies’ approach to strategy. For example, Isobar’s strategy consulting practice uses a five step process to guide clients from opportunity identification through product commercialization.”