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Experiences

We design channel experiences that are both easy and a joy to use

The most important platform in any digitally enabled experience is the human one. So the Isobar approach to experience design has people at its heart, from insight and research, to rigorous testing and optimization. We combine content, visual design, user experience design, and technology to develop engaging, effective experiences that drive measurable value. Our experience design practice works in close collaboration with our broad and deep development capability, which ranges from sophisticated front-end, to best-in-class e-commerce platform deployment and optimization.

“From the early strategic stages of the project through the implementation of an incredibly complex platform, Isobar has been a partner in the best sense of the word. The digital innovation that Isobar has brought to the table has helped us to raise the bar in the industry and we are thrilled with the work that we’ve done together.” Global Vice President of Digital Marketing at Royal Caribbean International

User Research

Primary and secondary user research, Segmentation, Personas, Omni-channel user journeys

User Experience Design

Information architecture, Taxonomy and meta data, Content analysis, Interaction design

Omni-Channel Experience

In-store, Mobile, Web, E-commerce, Programmatic experiences


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