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Firstborn and Adidas launch Interactive Photography Campaign

7/13/2017

Firstborn and Adidas launch Interactive Photography Campaign

Last week, Firstborn and Adidas Originals launched a new interactive ad campaign to promote the popular NMD sneakers. This latest mix from the longtime sportswear manufacturer has combined social media experts in both New York City and Los Angeles with custom Instagram Stories, pop-up events, Google Maps, and photography. This particular campaign is only set to last until Sunday, July 16.

The push will follow the Instagram stories of a pair of social media photographers with built-in audiences who have cataloged the going-ons of the two largest cities in America. New York City native Dondre Green will give a tour of places important to him by snapping shots of his hometown. While L.A.-based Sagan Lockhart will do the same in his. If you so choose, you can then watch these two visit these locations (as well as get a look at items from their 'capture collections,' that will give you some insight into their creative processes) via Adidas Originals' Instagram Stories.

Read the full story on complex.com.

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