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who we are

Isobar is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era. We conceive, design and build innovative experiences for the world’s largest organizations, and we enable brand commerce by connecting powerful brand narratives with commercial interactions. We relentlessly focus on delivering “Ideas without limits,” and take pride in helping clients transform business processes, disrupt industries and find new ways to connect with customers. With over 4,000 people in 70 offices across 44 markets worldwide, Isobar has built a borderless agency that tackles global assignments with local depth.

Isobar has won over 350 awards, including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Isobar is cited by Forrester Research as one of the 10 most significant innovation agencies and a Leader for creating digital experiences. Gartner has positioned us in the Leaders Quadrant among global digital marketing agencies, and RECMA rates Isobar as the top Consultancy agency in the digital space. Our clients include adidas, Coca-Cola, Royal Caribbean Cruises Ltd., Google, Enterprise Rent-A-Car, Kellogg’s and P&G. Isobar is part of the Dentsu Aegis Network.

what we do

  • Strategy

    Strategy

    We create strategies that transform business processes and disrupt industries

    Business Planning

    competitive & industry analysis, maturity models, roadmaps, business cases

    Strategy Development

    brand, digital marketing, omni-channel experience (web, mobile, social, wearable, environmental), technology

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes
  • Campaigns

    Campaigns

    We create, measure and optimize digitally-focused campaigns

    Planning

    research and insights, communications planning

    Creative

    advertising, visual design, content creation, studio production

    Optimization

    analytics, monitoring, SEO, SEM, multi-variate testing, dynamic landing pages, media ROI analysis

    "If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand." Christopher Heine, Adweek
  • Experiences

    Experiences

    We design experiences that are both easy to use and a joy to use

    User Research

    primary and secondary user research, segmentation, personas, omni-channel user journeys

    Omni-Channel Design

    information architecture, taxonomy and meta data, functional requirements, content analysis, interaction design, copywriting & story telling, visual design, motion graphics

    "After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers." Jonathan Browne, Forrester "The State of The Art of Personas"
  • Platforms

    Platforms

    We design and build flexible and scalable technology solutions

    Solution Development

    content management, search, portals, native mobile, responsive front-end technology, internet-enabled devices & wearables, custom web applications, commerce platforms, social apps, marketing automation

    Service and Platform Development

    web services, security, big data, cloud infrastructure and support

    Technology Partners

    Adobe, Google, Apple, hybris, Demandware, Amazon, HP Autonomy, Sitecore, EZ Publish, Microsoft

    "The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky." John McDermott, Ad Age "Creativity 50"
  • Products

    Products

    We invent digital products that generate new revenue streams

    Product Development

    digital product design & development, digital product extensions, brand as a service

    Innovation Support

    product roadmaps, innovation programs & workshops, innovation culture development

    “We were on the brink of disruption. I kept saying we have to go far beyond what a typical map looks like…. StrataLogica is selling better than Nystrom’s pull-down maps.” Don Rescigno, Nystrom’s VP of Marketing and Product Development

    Business Planning

    competitive & industry analysis, maturity models, roadmaps, business cases

    Strategy Development

    brand, digital marketing, omni-channel experience (web, mobile, social, wearable, environmental), technology

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes

    Planning

    research and insights, communications planning

    Creative

    advertising, visual design, content creation, studio production

    Optimization

    analytics, monitoring, SEO, SEM, multi-variate testing, dynamic landing pages, media ROI analysis

    "If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand." Christopher Heine, Adweek

    User Research

    primary and secondary user research, segmentation, personas, omni-channel user journeys

    Omni-Channel Design

    information architecture, taxonomy and meta data, functional requirements, content analysis, interaction design, copywriting & story telling, visual design, motion graphics

    "After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers." Jonathan Browne, Forrester "The State of The Art of Personas"

    Solution Development

    content management, search, portals, native mobile, responsive front-end technology, internet-enabled devices & wearables, custom web applications, commerce platforms, social apps, marketing automation

    Service and Platform Development

    web services, security, big data, cloud infrastructure and support

    Technology Partners

    Adobe, Google, Apple, hybris, Demandware, Amazon, HP Autonomy, Sitecore, EZ Publish, Microsoft

    "The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky." John McDermott, Ad Age "Creativity 50"

    Product Development

    digital product design & development, digital product extensions, brand as a service

    Innovation Support

    product roadmaps, innovation programs & workshops, innovation culture development

    “We were on the brink of disruption. I kept saying we have to go far beyond what a typical map looks like…. StrataLogica is selling better than Nystrom’s pull-down maps.” Don Rescigno, Nystrom’s VP of Marketing and Product Development

management

  • Jean Lin

    Global CEO Isobar

    Always in pursuit of delivering ideas and innovation without limits

    Jean began her digital journey by establishing Isobar’s first Greater China office (then called wwwins Consulting) in 1999. As CEO for Isobar Asia Pacific and Global Chief Strategy Officer, she is a recognized industry leader who excels at driving innovation, accelerating business growth and product excellence. Jean's strong business acumen and entrepreneurial spirit enable her to contribute to Isobar’s strategic coherency around the world. As a result she was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. Under her leadership, Isobar was awarded Digital Agency Network of the Year by Campaign Asia Pacific in 2011 and 2012.

  • Jeff Maling

    Co-CEO, Isobar US

    A pioneer in creating breakthrough customer experiences

    Jeff has spent his 20+ year career helping clients create breakthrough customer experiences. He is a firm believer that great digital experiences have the power to transform business processes and disrupt industries. Jeff was a founder of pioneering digital agency Roundarch, which became Isobar US in 2013. His clients have included Avis, Bloomberg, Citi, BNY Mellon, Healthways, Umpqua Bank and Lego.

    Prior to Roundarch, Jeff was a leader in Deloitte Consulting’s CRM practice and Accenture’s financial services practice. Jeff has an MBA from the University of Chicago, and an MA and BA in history from Tufts University.

  • Geoff Cubitt

    Co-CEO, Isobar US

    Ensuring success in digital with the integration of design and enterprise technology

    Geoff has spent 20+ years helping clients create enterprise digital platforms. Geoff has always believed that the key to success in digital is the integration of design and enterprise technology, whether he is helping create HBO’s award winning digital ecosystem or building a cloud based marketing dashboard for GM. Geoff was a founder of pioneering digital agency Roundarch, which became Isobar US in 2013. His clients have included: American Express, GM, JPMorgan Chase, Northern Trust, HBO, Agilent, Molex, Baxter Healthcare and Best Buy.

    Prior to Roundarch, Geoff was a leader in Deloitte Consulting’s CRM and eBusiness practices. He has an MS in Industrial Engineering from Stanford University and a BS in Industrial Engineering from Purdue University.

  • Jim Butler

    President, Isobar US

    Using the force of digital to create a competitive advantage

    Jim has a spent his career helping enterprises manage significant and often disruptive change. Overseeing multi-year digital transformation at clients like AVIS and Bloomberg, Jim has become a key partner for executives in using the force of digital to create competitive advantage. After a successful career as a CIO, Jim joined Razorfish in 2001 eventually leading their financial services practice. He joined Roundarch in 2005 and has helped oversee 42% in annual growth during his tenure.

    Jim holds a BS in Economics Management from Ithaca College.

  • Bruce Posner

    CFO, Isobar US

    Measuring and supporting success

    Bruce is responsible for all Finance, Human Resources, and Administration functions at Isobar US and its predecessor company Roundarch. Previously, he was CFO of Cap Gemini's U.S. business and had many roles during his 17 year tenure—Vice President of Human Resources, National Staffing Manager, Northeast Business Unit Manager, and Controller.

    Bruce started his career as an auditor for Touche Ross & Co. He has a BS from the City University of New York (Brooklyn College) and is a Certified Public Accountant.

  • Dave Meeker

    Vice President, Isobar US

    Harnessing emerging technologies to create engaging business solutions

    Dave has spent over 18 years advising clients on the business and cultural opportunities presented by new technologies and consumer behavior. He is absorbed in helping brands understand the importance of keeping pace with these evolutions, creating solutions that drive sales through the unique value propositions offered by emerging technologies.



    At Isobar Dave has worked with clients including: Northern Trust, Bloomberg, HBO, Motorola, Alinea, US Air Force, Nystrom, Tesla Motors, Motorola, Mass Mutual, The New York Jets and KCRW. Dave also holds the position of director of the Isobar NowLab, a global initiative for incubating next-generation design and development methods and practices, and oversees the Isobar relationship with the MIT Media Lab.

    Dave attended the University of Cincinnati and often speaks at industry events, regularly acts as an expert source to industry analysts and the media, is listed as the inventor on several patents, and in 2011 was recognized as a Computerworld Laureate in Innovation.

recognition

  • 4000

    people globally
  • 70

    offices in 44 markets
  • 1st

    innovation Cannes Lions Award for Latin America in 2014
  • 350+

    Awards in the past three years
  • 2012 & 2013

    Campaign’s Most Awarded Digital Agency network APAC

clients