The more blooming new social communication methods and smart phone market are, the more withering international calls market is. But consumers start to think differently about over-diverse and over-developed communicating methods when they found the weakness of free apps when communicate, such as ignore read messages and unstable reception… We want to evoke those consumers, to rebuild their needs and inspire them rethink the value of communication.
We use the term of “Not letting you see my___________, only hear I MISS YOU” to trigger imaginations and discussion among our consumers. And we launched three micro-movies which are telling three stories between people who live apart in different countries. We also collaborated with local famous illustration bloggers. By spreading humorous illustrated contents on facebook to deliver how diverse communication apps/ methods brought misunderstanding among people. Through the spread of facebook, to remind the benefits of communicating with each other directly on the phone.