By choosing Isobar as the Gold Winner at the prestigious Campaign AOY Awards, the judges clearly recognized that Isobar Taiwan’s commerce solutions have enabled clients to develop new digital applications to tackle their brand issues and boost revenue, despite Taiwan’s advertising market declining by seven percent in 2015. Isobar has served over 50 percent of its existing clients for more than three years. Adidas, Chunghwa Telecom and 21st Century Fox have been among its top ten clients for nine years, a testament to the close relationship and trust Isobar has built with them.
Edith Chou, General Manager of Isobar Taiwan, expressed her pride in the team’s outstanding achievements: “Facing the challenging market environment, we highly appreciate all clients’ great support in choosing Isobar Taiwan as their full-digital marketing partner and then looking for further innovative breakthroughs together. Meanwhile, these honors are definitely attributable to all Isobar Taiwan staff who are always keen to well utilize and integrate creativity, technology, data, social community, media and other digital forces to create strategic plans to enable new brand experiences as well as empower our brand commerce capability. In the future, we’ll maintain the desire for better digital heat and embrace our core brand spirit of ideas without limits to introduce non-stop energy to our clients and teams.”
Besides Isobar Taiwan winning the Gold honor, Isobar has won another 10 Gold Agency of the Year awards in China, HK, Japan, India, Malaysia, Greater China, Southern Asia and the Japan/Korea region. Also, Isobar has broken the record to win a total of four Asia-Pacific Agency Network of the Year Awards over the past five years.