TAIWAN

Edith Chou

General Manager

Passionate about digital marketing and takes endless learning to bring inspiring and innovative works to clients

Edith started her digital marketing career in 2000 with Rock internet then joined JWT digital team in 2003, where she provided account services to Pizza Hut.She joined Isobar Taiwan (originally named as wwwins Isobar) in 2004 as an account manager, and was promoted to associate account director in 2007. After years exploring in digital marketing industry, she found that digital marketing is a career that she is passionate about and takes endless learning to bring inspiring and innovative works to clients - she then decided to put more focus on consumer insights and integrated communication strategy. In 2011, she came to Shanghai as a planning director to continue the journey and learn how to implement her strategic thinking for this new market.

Client Service Experience:
CIGNA、Tetra Pak、Yahoo!Kimo、Coca-cola、HSBC、Pizza Hut、 Hyundai、Luxgen、Lipton、Chimei、Estee Lauder、adidas、kotex、MasterCard、BenQ、7-Eleven、HiNet、P&G、OREO 、Johnson & Johnson、Hennessy …