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Strategy

We devise strategies to transform business processes and disrupt industries

Whether we are delivering a complete high level global brand strategy or defining a role for a particular channel for a particular product in a particular market, our approach is driven by a commitment truly to understand how people, brands and cultures actually behave and interact, supported by a rigorous understanding of real-world data as well as research. Or strategy teams represent a full spectrum from brand strategy to business analytics to user experience, and we will configure our talent flexibly to meet the specific demands of each client brief. Our process typically interrogates consumer, market and brand context through the lens of a range of proprietary research tools as well as social listening and data platforms to arrive at a single-minded, ownable brand narrative from which to develop simple, inspiring and – most importantly – effective creative work, from content to commerce platforms, that moves the needle for our clients’ brands and businesses.

“Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital.” David Cooperstein, Forrester

Business Planning

Strategy Development