Purpose of the job:
PayPal requires a full time resource to be seconded to the PayPal APAC content team to provide operational and executional support for the duration of a year (2017).
We are looking for a team mate who is passionate about creating content to uplift the level of connection that the PayPal brand has with its key customer segments across APAC and as a result drive business KPIs including lift in CTR, Sign Up, Activation rates (LVM) and improvements on Bounce rate, time on page, CTA click-thru rate, video views, % view through, lead sign- up rate (Web).
The team mate should be an excellent project manager and has a proven track record in driving operational and executional excellence.
Set up and maintain a content library that will host all content created for core regional initiatives and serve as a repository for countries to access and download content
Key functions for content library: Upload, Index, Browse, Download
Be an extension and work seamlessly with PayPal's Content Manager in meeting set KPIs
Manage Isobar and other partner agencies’ timelines and deliverables schedule
Drive content storyboarding and reviews process and timelines with Isobar and partner agencies
Manage regional editorial calendar
Be able to pull right level of resources from Isobar within Singapore RHQ office and APAC offices as needed to meet and exceed PayPal's expectations
Have a relentless desire to be a customer champion to deliver content that is relevant to segments and meets channel owner KPIs
Be the external voice to the PayPal team, sharing what makes good content among customer segments across APAC across insights on formats/customers/channels that informs content creation
Be passionate about creating content that is befitting PayPal's top Interbrand status
7 to 10 years experience in agency, client and project management in a digital marketing industry
Knowledge and background in content planning, production, web and CRM
Editorial background with a pulse of what is good content a plus
Regional experience in Asia Pacific markets and has the communication and management skills to manage multi-markets
Meticulous, results driven, creative and solutions oriented
Passionate about PayPal and the fintech space
*Please ensure that an updated resume is attached to your application.
**We regret that only shortlisted applicants will be notified.