Move green with Laila & Hassan
16% who visited the sign up page converted online.
We had created a service, a site, full of tips, tricks and a personal checklist related to moving, since that is more or less the only occasion when people tend to think a little bit more about their electricity plan. When Fortum launched the new branding platform with sustainability in focus – ”Join the change” – we needed to incorporate that in the service and within the advertising concept.
We worked with a sustainable expert to make the move service as eco-friendly as possible. Each step in the process, from cleaning the old home in a green way to choose solar energy in your new one. Laila and Hassan, the two retired lovebirds, brought out the new green message in their warm and charismatic way. Ten short films focusing on ten eco-friendly moving tips ran online and in social media.