SWEDEN

Sweden’s youngest test pilots

Kia Sverige

We created a series of tests where Sweden´s youngest test pilots made a playful review of the all new Kia Optima Sportswagon highlighting its clever features.

Kia Sverige

The results

Great buzz in social media and record breaking visits on kia.com.

The challenge

The all new Kia Optima Sportswagon is the very first Kia in the all-important station wagon segment. These are cars that are very popular among Swedish families that need a spacious car that they can load with all they need to maintain an active lifestyle. This market has historically been dominated by a number of strong competitors.

The idea

The all new Kia Optima Sportswagon is a modern family car. It’s safe, full of innovative technology and it offers a generous cargo space. It also offers an unusually great focus on those seated in the back. That gave us the idea to create the first ever car review performed strictly on the conditions of the kids.