A true challenger
The honor brand went from virtually unknown to a top ten placement in Sweden.
The Swedish smartphone market is dominated by a few very strong players. For a new brand like Honor, that 96% of swedes hadn’t even heard of, to make an impact it would take something special.
In a series of films as well as in OOH and print advertising, we told the story of a true challenger, Swedish hip hop pioneer Petter. He has never stopped challenging himself, exploring new and different paths as an extreme sport athlete and a business man. He became the embodiment of Honor’s position as a challenger and we showed how Honor helps Petter achieve his goals.