SWEDEN

An entertaining education

NordicBet

We took the viewers on an exclusive journey far beyond traditional sports reporting, establishing NordicBet as the choice for knowledgeable sports betters.

NordicBet

The results

Over three million views on Youtube.

The challenge

NordicBet had become the main sponsors of CHL, a new European hockey tournament that no one knew anything about. How could we help raise awareness of and interest in CHL and build NordicBet as the choice for knowledgeable sports fans in the process?

The idea

We created a dynamic hockey duo consisting of Swedish NHL legend and world champion Johan “Garpen” Garpenlöv and his sidekick, expert and hockey writer Jacob Nyström. We then sent them on a journey through Europe in search of the soul of hockey. A journey that booth educated and inspired the target audience and made them appreciate both the new hockey tournament and NordicBet.