In their Euro2016 related campaign, Coca-Cola celebrated the wide range of football fans in Sweden.
Coca-Cola let Eric Saade experience the European football community prior to Euro2016, without leaving Sweden once. In Malmö, a city known for its cultural diversity, Eric met different personalities rooting for other countries than Sweden. For instance he got to know more about Gary’s complicated love relation with Wales and Joanna’s expectations for Poland. All the episodes can be viewed below: