Campaign duration: 3 months Registered users: 19 094 Registered codes: 75 081 Sessions: 243 030 Average number of pages for the session: 9 Average viewing time: 4 minutes.
To increase Hills brand awareness among cat owners and stimulate Hills brand sales due to cat food sales.
National promo activity for cat owners.
We created Acatdemy – special education platform, which helped to get useful information about cat care and a chance to get special prizes.
Project received wide media coverage at women web sites and in social media resources.