RUSSIA

Hills ACATdemy

Hills

Nationwide promotional campaign for Hills brand in order to increase brand awareness and burst interest among target audience.

Hills

The results

Campaign duration: 3 months Registered users: 19 094 Registered codes: 75 081 Sessions: 243 030 Average number of pages for the session: 9 Average viewing time: 4 minutes.

The challenge

To increase Hills brand awareness among cat owners and stimulate Hills brand sales due to cat food sales.

The idea

National promo activity for cat owners.

We created Acatdemy – special education platform, which helped to get useful information about cat care and a chance to get special prizes.

Project received wide media coverage at women web sites and in social media resources.