ROMANIA

Visit Bogata

Bogata City Council

On March 15th, famous rapper Snoop Dogg, currently touring South America, managed to mistakenly check in, on his Instagram accont, in Bogata, Mureș, Romania, instead of Bogota, Columbia. People in Romania started reacting to this mistake with fun memes, fake check-ins and jokes on Social Media.

Upon seeing the news and realizing we knew nothing on the area, a short research revealed Bogata, Mureș is situated in a beautiful setting, with lots to offer for tourists

Bogata City Council

  • Visit Bogata Case Study

The results

In the first 24h since going live, we had more than 45.000 unique visitor on site. Our Facebook page gained traction quickly and the Internet went wild:

  • In the first day since the launch we had over 10.000 shares from the web page
  • After mentions in the local news and even some TV appearances, we had more than 20 international mentions. Some examples: NPR, BBC, USA Today, com, ForeignPolicy.com,Time.com.
  • The best part was when Snoop Dogg himself made our day and posted a reply to our message, using the #visitbogata hashtag and making his intention clear to visit Romania soon.
  • Snoop’s reply had a massive engagement rate, compared to his other posts: over 100k likes, over 3k responses and 6k likes. This was unseen compared to other posts on his Facebook page.
  • This response quickly made the ”bogata romania” and ”bogata romania snoop dogg” trending on Facebook

All these after a 24h effort and quickly seizing an opportunity we may have missed, had we not checked our Instagram feed.

The challenge

The Challenge

Upon seeing the news and realizing we knew nothing on the area, a short research revealed Bogata, Mureș is situated in a beautiful setting, with lots to offer for tourists.

The idea

The Idea

We started wondering: what if we create a landing page to promote this beautiful area, now made famous by a mistake? This is how VisitBogata.com was born.