We launched a special adoption campaign for the Romanian diacritics. For this, we collaborated with contemporary writers and artists (Veronica Niculescu, Cezar Paul Bădescu, Florin Iaru, Marius Chivu and Dan Byron) and we recorded them while reciting or singing without using diacritics.
We pushed the videos and pennants on social media and launched a dedicated website where consumers could install and learn how to use the Romanian keyboard on their devices.
In the first 24h since going live, we had more than 45.000 unique visitor on site. Our Facebook page gained traction quickly and the Internet went wild:
All these after a 24h effort and quickly seizing an opportunity we may have missed, had we not checked our Instagram feed.
Upon seeing the news and realizing we knew nothing on the area, a short research revealed Bogata, Mureș is situated in a beautiful setting, with lots to offer for tourists.
We started wondering: what if we create a landing page to promote this beautiful area, now made famous by a mistake? This is how VisitBogata.com was born.
We knew we had to move fast. These kind of celebrity news only have 15 minutes of fame, and we knew we had to capitalize on these 15 minutes to raise awareness for our site. So we started working on the design immediatly, aquired the .com domain and started working hard through the night. This made it possible for us to go live only a day later.