MO is a new national brand, born as the important evolution of Modalfa, which has a Design & Product Development team that is 100% Portuguese to create their exclusive collections. In the affirmation stage of its new identity, the relationship with a younger public and further digitization is crucial to the growth and strengthening of its power to attract.
“My design by MO” consisted of a digital platform where participants could create as many clothes as they wanted from the brand base elements. These pieces could then be shared and voted on by other participants and users. The event, with a duration of one month, was reported only on Facebook and an Isobar newsletter. All initial expectations were exceeded two more (likes and visitors) and up to eight times (created pieces) more.