Some claim that the key to happiness is to find your inner child. Well, we’re now basically paid to do that. Since Fisher-Price
appointed us to manage their social media communities from February 1st 2017, we are taking very seriously what others call ‘child’s play’. As a matter of fact, nothing could be more serious: Fisher-Price values and Brand personality have to shine through every post, every picture, every comment, and that requires focus, attention, great care – and caring.
But what really tilted that particular seesaw our way, was the content optimization system we proposed: the built-in KPI’s that will allow us to measure precisely what kind of content works better with whom and at what time, turning content generation into a continuously improving process that ties-in directly with results!
Having said that, we are still paid to play, so the whole team is quite happy (and we’ve come to find quite a lot of inner “lost-children”).