Isobar Polska develops content marketing services
Marta Zajdel has joined the team led by Agnieszka Gajzler, Vice President Media & Content Isobar, in the position of the International Product Development Director. Marta Zajdel will be responsible for building business and product portfolios on the basis of the potential of the content and moderation teams.
We are planning to build and develop two strategic products that will be founded on a selection of various services for marketers. Our aim is to benefit more from the competences of specialised teams at Isobar branches in Warsaw and Białystok. Marta will closely collaborate with Maciej Bielicki who is responsible for international moderation services at Dentsu Aegis Network Polska, says Agnieszka Gajzler, VP Isobar Media & Content.
Marta has over 10 years of experience in content publishing (Viacom, Disney, HBO) and telecommunications (Heyah). In the recent years, Marta has dealt with business development, including developing mobile segment products based on content from MTV and Nickelodeon portfolio. Earlier, Marta was responsible for the marketing mix and development of new offers for the brand of Heyah.