Isobar agency owned by Dentsu Aegis Network Polska has won a pitch for the provision of comprehensive advertising services to Provident Polska.
Isobar Poland will be responsible for strategic and creative concepts, ATL and BTL activities and the implementation of digital projects.
- Since the beginning of our cooperation with Provident Polska we have attached the greatest importance to interpersonal relations. At the same time, hoping to keep up with the fast-developing loan market, we constantly develop our products and create new sales channels. We hope that thanks to the collaboration with Isobar Poland we will be able to respond to consumer needs even better - says Iwona Harmasz-Jędrej, Marketing Communication Coordinator at Provident Polska.
Provident is the market leader in quick cash loans. It has been present on the Polish market for 18 years. It belongs to an international financial group with 130 years of tradition. As a result of dynamic development and innovative offer, only in 2014 the services of the company were used by 800 thousand customers. The company employs 11,000 people who by working in over 60 branches and 160 offices throughout Poland last year circled the Earth almost 750 times.
The win in the tender for Provident Polska shows that the strategy we implemented – ideas without limits – brings measurable results. It is particularly important to us that the customer appreciated our competence, starting from a strong strategic consulting to full execution. Isobar will support the process of building the Provident brand by recommending the most efficient communication solutions based on strong strategy, creative idea, technology and media. We are a long-term business partner who shares responsibility for achieving the objectives of the customer in such a crucial moment in the life of the brand as the one in which Provident is now. Thank you very much for your trust and entrusting Isobar with such a strategic role, says Monika Bierwagen, President & Managing Director at Isobar Poland.
The cooperation has been established on the basis of the pitch results as announced last week.