The strategy department of Isobar, agency owned by Dentsu Aegis Network Polska group, was joined by Agnieszka Gozdek. As Brand Strategy Director, Agnieszka will be responsible for developing brand and marketing strategies, as well as integrated communication for local and regional customers of the agency.
Agnieszka will support the strategic team of Isobar Poland.
- I am extremely happy that such a versatile strategist joins the team. We have been gradually developing our strategic competence for several years and Agnieszka brings to our team a thorough knowledge of the market, as well as very unique experience. Her previous projects show that she will surely feel at home with Isobar's philosophy "Ideas without limits". It is going to be good cooperation - says Patryk Grzeszczuk, Strategy Director at Dentsu Aegis Network Polska.
Agnieszka has many years of experience in building brand and marketing strategies. Before joining Isobar Poland, she worked at Grey Group where for the last 18 months as a Strategy and Brand Planning Director she was responsible for the development of strategies for local and regional customers of the agency.
Agnieszka gained her experience by working at Millward Brown as well as at Leo Burnett and D'Arcy. For 10 years Agnieszka has been a partner and strategic advisor in the field of brand management and marketing strategy at Stratosfera Added Value. Her portfolio includes projects for numerous clients such as Danone, L’Oreal, IKEA, ING Group, AVON, T-Mobile, Play, GSK, Nestlé, and Unilever. Agnieszka won an Effie Award for placing the Play brand on the market.