In-flight entertainment on long haul flights has become a mainstay and something we take for granted. At the same time, there have been few suppliers of these systems, resulting in outdated technology and high costs related to the procurement, development, operation and growth of the systems.
With their new IFE-system, Norwegian offer their passengers the kind of entertainment everyone expects to find on board a modern aircraft: movies, television series and games. In addition, we introduced new experiences, such as “Snack Bar”, where passengers can order food and beverages, pay for it by swiping their card at the screen and have their order delivered directly to their seat. The solution is based on common conventions for touch and screen based design, with the goal of presenting an environment that the users will be familiar with from other digital interfaces and devices on the ground.