The Marathon Pledge
Incredible increase in participation and engagement.
How could we get as many as possible to commit to run the marathon?
Running a marathon is a big commitment that requires motivation and preparation. We knew that if you set a goal and make it known, you are more likely to follow through. We needed to create a platform for people to let “the world” know about their intentions to run as well as a hub for facilitating preparations for the runners.
Taking the pledge, keeping the pledge.
The Marathon Pledge was a pledge you made to yourself, your family, friends and colleagues to inspire and motivate yourself to run Danske Bank Oslo Marathon 2015. The campaign kicked off with a series of films with Jack Waitz (husband and trainer of the greatest marathon runner of all time: the late Grete Waitz) challenging you to take the pledge. You took the pledge at the campaign site martonløftet.no, and challenged others via social media.