NETHERLANDS
Woonweken

Woonweken

Karwei

Helping Dutch DIY’ers turn their home interior dreams into reality.

The results

A 300% increase in online conversions during the campaign saw Karwei help an incredible number of DIY interior decorators transform their living spaces into extensions of their personality.

The challenge

Creating one cohesive campaign showcasing four very different and distinct interior styles.

KARWEI is known as being a home DIY store with a distinguishingly decorative signature. They believe that your home interior is more than just a series of rooms; it reflects your true personality and how you choose to live your life to the fullest.

Their Autumn/Fall 2016 collection showcased four rich, inspirational yet thoroughly functional styles. Our task was to not only inspire the audience, but also activate and mobilize them to get started on their next home DIY adventure.

The idea

Four styles, multiple touch points, one story.

We kicked off the campaign with four inspirational trend videos, broadcast via Facebook and Youtube, which we used to determine the design preference of the audience based on viewership and interaction data. This user data then formed the basis for us to deliver highly targeted, relevant and immersive executions across multiple digital channels.

Facebook was home to interactive 360 videos and canvas ads, Instagram gave our audience a detailed look into each style, Pinterest helped them create their own look-books and curated Spotify playlists provided the soundtrack to their design exploration.