Isobar Netherlands opens its doors for ADNIGHT
ADNIGHT is an annual event offering a one night only opportunity for the public to experience the atmosphere, work, seminars and workshops at fifty top creative agencies and production companies across Amsterdam.
Last year, the inaugural ADNIGHT event proved extremely popular, and attracted over 2,000 people. This year, on 6th October, Isobar Netherlands opened the doors to its Amsterdam office for ADNIGHT, hosting 150 people, inviting them to experience the office environment and to learn about the future of clients, customers and creativity.
First on the agenda was the ‘Future Face of Clients and Customers,’ a panel discussion, hosted by ABInBev’s Nicolas Robeet, Martin de Munnik from Neurensics and Boris Nihom, Strategy Director at Studio Kraftwerk Linked by Isobar, and Isobar’s sister agency, Achtung! Mcgarrybowen. The three focused on how artificial intelligence will automate all brand and customer interactions in the future, and how human-centered design and technology capabilities are paving the way for the future success of brands.
Following the panel discussion was the ‘Future Face of Creativity’ interactive workshop led by Hyper Island, spotlighting how data, technology, design and creativity are the key components for brands to succeed in the experience economy. The workshop encouraged attendees to think about how data and technology can complement creativity and design, rather than hinder its progress.
Closing the evening, attendees took part in the Isobar Slot Car Brain Race Championship. The interactive neurological experience from Isobar Poland enables players to race each other purely by using the power of their minds.
Claire Daemen, Account Manager at Isobar Netherlands and co-founder of ADNIGHT said about this year’s event, “ADNIGHT is all about inspiration and knowledge sharing, and we’re very dedicated to position the night as a chance for marketeers and industry colleagues to learn from one another - and of course to have a bit of fun whilst they’re at it. As one of the co-founders of ADNIGHT I am extremely proud that Isobar Netherlands was one of the participating agencies this year and gave people an opportunity to peek behind the scenes to see what we’re all about.”
Claire continued, “We’re super proud that all participating agencies put so much energy, passion and creativity into presenting their workspaces. Last year we had over 2,000 visitors across fifty agencies, and in 2017 we went well over the 4,000 visitor mark.”
To keep updated with ADNIGHT, visit the website.