Don’t pop 'til you
Grolsch asked us to refresh their iconic Swingtop
experience and re-establish their creative credentials.
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Refresh a classic brand for a new generation
Grolsch has a proud history of creativity and innovation stretching back 400 years. However, in recent years they had lost touch with one of their key demographics: the urban creative scene. They asked us to create a new brand world for them.
The real kings of pop
We created 3 characters with 3 different skills, all searching for the exact same thing: the perfect pop. We told their story online in 3 episodes, on a mobile compatible, fully responsive platform. Our audience got involved via social media throughout the campaign – to share the films or play the games at the end of each chapter. We even created a pop inspired beatbox track to accompany the campaign.
Over 60% of the sites visitors came via word of mouth. Over 50% of the visitors came back more than once to view the films and play the games.
So hot right now
We created a rich and intuitive experience across multiple platforms for hundreds of thousands of fashion fans to enjoy the Bijenkorf on the move.
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Create the digital focal point of the Bijenkorf’s multi-channel strategy
We needed to bring a traditionally analogue client up to date and empower their shift to digital communications. We had to show how hyper relevant content mobility could provide the existing flexibility for an always-on trend shopping experience.
A platform for premium fashion that’s always in vogue
We offered users a new world of fashion each and every month, with original themes, interactive movies, fresh typography, and engaging editorial content. All enhanced with a simple swipe on any device.
With more than 500k downloads the Bijenkorf app is one of the most successful retail apps in the Netherlands. With new features on the way it will continue to demonstrate it’s market leading position within the retail space.
Opel needed a fresh approach to grab the attention
of a younger, more discerning target group
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Make it yours
We were asked to communicate a complicated message about a car that can be built to your specific needs and tastes. As if that wasn’t hard enough, we needed to tell this to a younger target group who thought Opel was a brand more for the parents than themselves.
Together with Carat, iProspect and Posterscope, we created an integrated strategy for a multi-channel campaign. The premise of our campaign was to allow this new target audience to express themselves with one of the three styles Opel ADAM is available in; Jam, Glam and Slam. The TA could engage with Opel by uploading their picture in the digital (on Facebook) or physical photo booths (at events and DOOH) we’ve created. They could win customized prizes as well as being part of the campaign itself by being featured on a mega banner in the centre of Amsterdam.
We’ve successfully connected the new target audience to the Opel Facebook community. We reached 1,6 million people by our OOH efforts. We’ve generated almost 10,000 new Opel Facebook fans and we received almost 3,000 pictures.
Panasonic’s range of Lumix G cameras revolutionize the way we
experience photography. We were asked to show the photographic
community exactly how much this new range could do.
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Show us what you’ve got
To prove that Lumix G can rock everybody’s world we went hunting for 2 very different types of photographers: snap-happy smart phone users and camera enthusiasts. The most creative would become the new brand ambassadors. We sent the call out to the photography world and beyond: show us what you’ve got.
Only The Strongest Will Survive
The best photographers see the world differently, so we gave them five briefs to respond to as creatively as possible. Entries were uploaded into a gallery where they could compete for the all-important likes from their peers. The 10 most popular galleries went through to a special Panasonic workshop where the ultimate winners were chosen as the next brand ambassadors.