Libresse developed a liner with a convertible shape to fit any underwear: from cool boxers to sexy strings. They wanted to both introduce this new product and connect with their target audience on an emotional level.
Underwear has a significant role in your daily life. It can make you feel innocent, confident or even like a bombshell! That’s why we asked Dutch women to help us design an exclusive range of the three most popular types of underwear, choosing fabrics, colours and details. The popular Dutch fashion vlogger Serena Verbon announced the winning design each week and gave the designs back to the community.