Isobar launches Connectors at HeartDigital creative agency Isobar launched it's own influencer marketing service. Connectors at Heart mainly works with micro influencers. The team takes care of the whole scope; creative concept, production & implementation and performance measurement.
Roland Teerenstra, Managing Director Isobar: 'Influencer marketing has grown up. Reach is important but it's really all about the connection between the influencer and the brand, together with a strong execution. Our team of specialists organise the entire process including the impact measurement.'
Connectors at Heart works alongside the agencies within Dentsu Aegis Netherlands and for brands like Fanta, Bijenkorf, CVRD and Axe.